PETA is always determined and serious in our efforts to raise awareness about—and to stop—animal suffering. Sometimes, our methods are loud, boisterous, and even a little silly, but they are never naïve. That said, we admit that we’re floored by the discrepancy in media coverage surrounding two recent events.
After President Obama killed a fly with one swat, media all over the world swarmed PETA for a response. But when landmark cruelty convictions against pig abusers were issued as a result of our undercover investigation, there was barely a buzz.
We know that countless people turn away from upsetting details about how pigs are beaten and sexually abused by pig farmers, raccoons and foxes gnaw their paws off to escape steel-jaw traps set by furriers, and immobilized rabbits writhe when wrinkle creams are smeared into their eyes. And so do many media outlets, lest they anger advertisers and lose money.
So, headlines everywhere mock PETA for suggesting that people consider employing kind methods of dealing with tiny unwanted visitors. Meanwhile, the pigs get zilch. Please help us change that by writing letters to editors to draw attention to this historic victory against animal abusers and spreading the word to your friends and family.
Written by Karin Bennett