|Sami Sieranoja | cc by 2.0|
Update: Fine Featherheads has deleted the statement from its website indicating that the roosters are “treated ethically.”
Fine Featherheads, which tacks the feathers of gassed roosters into its customers’ hair faster than you can say “misinformed fashion victim,” had the audacity to post on its website that the roosters are “treated ethically” at its exclusive supplier, Whiting Farms. PETA has sent a cease-and-desist letter to Fine Featherheads founder, Dakota Hills, demanding that she remove the blatant falsehood from the site.
“We are informed that you visited the conditions in which the roosters are confined and killed for their feathers,” wrote PETA Foundation General Counsel Jeffrey S. Kerr. These conditions include confining roosters to solitary cages stacked one on top of the other in noisy, windowless sheds until the birds are finally gassed and skinned. Mr. Whiting admits that he and his workers abuse the birds, even hurling them across the barn.
There is nothing “ethical” about the treatment of the roosters at Whiting Farms, only a financial motivation for Hills to mislead customers. If she does not remove the false statements from her website, PETA will pursue action with appropriate state and federal regulators.
Written by Michelle Sherrow