It’s a Fish! It’s a Plane! It’s PETA!

Published by PETA.

Over the weekend, all the contestants in Milwaukee’s Brew City Salmon Tournament got a little something to take home with them—even if they didn’t manage to hook, suffocate, and kill any sea kittens.

PETA took to the skies over Lake Michigan with an airplane banner urging tournament participants to look at angling from a different angle by imagining if the shoe were on the other foot (fin?).


© John M. Mesich/
Fishing Banner


Fishing Banner


So maybe the message isn’t about shoes and feet so much as about turning the other cheek? Of course, if it had been up to me, I’d have gone with a banner asking the question on everyone’s mind: Do anglers have small rods?

To show the world that you have a big heart (among other organs) when it comes to fish, start here.

Written by Jeff Mackey

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind