Feeling Down? You Must Be in Modesto

Published by PETA.

Forbes magazine recently unveiled its annual list of the country’s top 10 most miserable cities, and the winners losers include Chicago, Illinois; Stockton, California; Memphis, Tennessee; and Modesto, California.

The cities were graded on mood-killing triggers such as traffic, employment loss, crime rate, and, of course, weather. But what about the foods that the residents of these cities eat?

We’re urging folks to turn their frowns upside down by adopting a vegetarian diet, and in Modesto we are pitching our new billboard, which features the message “Put a smile on your face. Go vegetarian.”


Modesto BB


We hope to make life a little easier on animals on factory farms as well as those humans who haven’t realized that meat is a big fat downer.

Written by Jennifer Cierlitsky

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind