‘The Eight Secrets of How PETA Works!’

Published by PETA.

I’ve always said that numero ocho is a lucky number—think natural wonders, that timeless tune by The Beatles, and Schoolhouse Rock.

And with the premiere of our new tell-all, eight just beat out seven as my number one numeral:

If you’ve ever wondered, “What’s PETA thinking?” then you’ll want to watch this. Narrated by our own Ingrid E. Newkirk, the video takes an in-depth look at how and why PETA employees and supporters stay so motivated to defend all animals, including the maligned and misunderstood.

So if your friends or family members have ever asked you, “Why does PETA rely so heavily on the Lettuce Ladies to turn people on to a vegan diet” or “How do you remain so relentless in your efforts to make a difference,” now’s the time to answer them. Use this video to spread PETA’s secrets to everyone you know via Facebook and Twitter.

Written by Karin Bennett

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind