Drive-by Shooting

Published by PETA.

The footage isn’t the highest quality in this video of our recent POM Horrible campaign launch, but it interests me because it’s a great example of how the technology helps with the flow of information (and if you watch the full video you’ll see it gets better at the end). That’s a no-brainer of course, but my point is that there is added value with doing things like a demo outside of POM’s headquarters. You’re not just doing it for the passersby to take it, you’re not just doing it for the media to cover—anyone could stumble upon the information that POM kills animals just to help market their juice.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind