Dear Donna Karan: It’s On. Officially.

Published by PETA.

We’re so proud to launch our new Web site: By going back on her promise to shed fur from her collection (twice!), Donna Karan has made it clear that she’s OK with the electrocutions, neglect, confinement, suffocation, and death that go on in factory farms. In response, we’ve shown up at her apartment, her fashion shows, and her runways to remind her that animals are skinned alive for her designs. Now, we’ve stepped it up and launched a full interactive Web site to educate her customers about this cruel abuse.

If you like the campaign site as much as we do, then you’re probably wondering what you can do to help us reach more people. Well, guess what? The site is loaded with online elements such as Web banners that you can post and videos that you can stream. So go ahead and show your love of bunnies by posting one of these Web banners to your Web page or online profile:


The site also has three heartbreaking videos that I strongly encourage you to watch and share. They will change your life, and they’re guaranteed to make fur wearers change their ways. Use the code below to begin changing people’s minds now.


And to all our MySpace friends: Keep an eye out for our new “Donna Karan Bunny Butcher” layouts coming soon!

So, check out and be sure to share the site with everyone you know. Oh, and here is the link with Donna Karan’s contact information—please be sure to send her a polite letter and let her know what you think of her use of fur. For inspiration before you sit down to write, check out our “Ever Heard a Bunny Scream?” video.

Written by Liz Graffeo

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind