The Dan Mathews Juggernaut Continues…

Published by PETA.

Dan Mathews’ book, Committed: A Rabble Rouser’s Memoir, is finally out, and it kicked off with a great piece in USA Today this morning. Our Dan has been working a very long time on this book, so it’s really gratifying to see it get such a great reception all over the place. This thing is seriously gonna be huge. Plus, all the good reviews mean that the guy is just a pleasure to be around at the office—provided it’s after 10 a.m. and you’ve had a cup of coffee or two to help you deal with all the optimism and general cheeriness emanating from his person. You can read Dan’s USA Today interview here, but this was my favorite little bit:

Q: Your press material calls PETA “one of the most enduring, powerful and annoying pressure groups in the world.” I suspect you like the world annoying.

A: When you’re a pressure group and you want to be popular, you’re bound to fail. But we’re taking on corporations, and our currency is being annoying.

It ain’t easy annoying the hell out of nasty corporations, but someone’s gotta do it, and Dan Mathews is a natural. If you want to hear him talk about his experiences in person, he’s going on a book tour next week, and you can check his MySpace page for dates and locations. And if you do run into him at one of his booksignings, be sure to make him tell you the story about the priest costume.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind