Cyber Giving Week Is More Fun Than It Sounds!

Published by PETA.

I should warn you in advance that the only real payoff here for you is that warm, fuzzy feeling one experiences after having done something altruistic to make the world a better place. I’ve never particularly enjoyed that feeling myself (compared with, say, the more satisfying warm, fuzzy feeling you get when you buy something nice for yourself), but it’s probably a good deal better than nothing. Here’s how this thing works, according to Yahoo!, which is running the program. It’s actually pretty neat:

Until December 19th, we invite you to share a story about someone’s good deeds related to a nonprofit for a chance to be featured on Yahoo! and receive up to $50,000 in matching funds for the nonprofit. Submit your story to Bix, where the community will vote to choose the five most inspiring stories. During the week of December 25, the five finalists will be featured on Yahoo! to inspire others to give to a good cause too. The featured nonprofit that gets the greatest number of unique donations that week on Yahoo! will get a matching donation of up to $50,000 from Yahoo!.

It all sounds pretty straightforward: If you have an inspirational story related to someone’s good deeds on behalf of PETA and animals, just use the shockingly user-friendly interface they have over at Bix to record that story, submit it by December 19, and wait to hear if you’re one of the finalists. If you are, PETA may get up to 50,000 bucks for our campaigns to help animals, and you may get that warm, fuzzy feeling I was talking about earlier. It’s win-win. You can learn more about the program here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind