Cleavage Cavaliers’ Open Letter to Cleveland

Published by PETA.

Dear Cleveland,

We know that it’s hard to let go of LeBron James. Our hearts melted for you when we heard that he signed with the Miami Heat, so we thought we’d cruise around Cleveland today, doing something really cool to lift your spirits: handing out free Tofutti Cuties in outfits that would make most cheerleaders blush.


Cavalier Cuties


These vegan cuties (the soy ice cream, that is) are the perfect way to “beat the heat.” But we are also big softies for animals and the Earth. Did you know that raising animals for food is a major cause of greenhouse-gas emissions? A recent U.N. report concluded that a global shift toward a vegan diet is vital if we are to combat the worst effects of climate change. Plus, switching to a dairy-free diet reduces the suffering of cows and can help lower your risk of cancer, heart disease, and obesity—meaning that you’ll be in your stadium seats cheering on the Cavs for years to come.

So keep your chin up Cleveland. You’ll go on without LeBron. And please enjoy the Tofutti Cuties on us!


PETA’s “Cleavage Cavalier” Cuties

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind