Choosing the perfect name …

Published by PETA.

You should check out our brand-new Burberry website. It’s called There was a dreadful, gut-wrenching moment a few months back when it looked like we were going to call the site, but clearer heads prevailed and we opted for alliteration instead of a rhyming pun—which is always the right decision if you’re at all serious about animal rights (though we have to learn that lesson again and again).

Previous dangerous rhyming-pun situations in our history have included “Shameway,” when we waged a successful campaign against Safeway to enforce stricter animal welfare standards despite hinging our entire slogan on a rhyme that some might say doesn’t even work at all. This little glimpse into PETA’s history aside, you should check out the new site—it’s fantastic, and it’ll make you want to avoid Bloody Burberry like the plague until they get their heads out of their asses and stop selling fur.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind