In a bizarre move for a network that prides itself on shocking viewers, Fox Television’s New York affiliate has banned a paid PETA ad—narrated by Ocean’s 13 star Casey Affleck—despite the fact that the ad has been accepted to run on other networks in Los Angeles and in Affleck’s hometown of Boston. We wanted to run the ad during none other than Gordon Ramsay’s Hell’s Kitchen in a bid to show his viewers what happens to animals before they’re turned into ingredients in his kitchen.
Remember when this version of the ad was rejected a couple of months ago for being too graphic? Well, since then, we’ve toned down the factory farm and slaughter scenes in a big way, which worked in LA and Boston. Could the Fox rejection in New York have anything to do with this PETA UK protest of Ramsay’s promotion of horse meat?
Hey, I say if the animal-hating Ramsay gets an hour to promote ways to slice and dice animals, viewers deserve at least 30 seconds of the animals’ side of the story. Here’s the toned down version so you can judge for yourself . . .
And on a lighter note, yes, I will be first in line for the 9 o’clock showing of Ocean’s 13 tonight . . .