Nearly a year after pulling PETA’s “Canada Goose Knitwear in Reverse (The Whole Story)” video—which parodies the company’s original tale that describes how its sweaters are made while conveniently leaving out that sheep are beaten and bloodied for wool—Twitter has restored it to its site after ruling that it doesn’t constitute copyright infringement.
— PETA (@peta) August 28, 2017
The clip was originally pulled last August in response to a complaint from React, an “anti-counterfeiting” group that Canada Goose belongs to. PETA’s parody video urges shoppers not to be swayed by the company’s deceptive storytelling and to remember who wool comes from: gentle sheep who are kicked and cut open in shearing sheds and slaughterhouses.
From beaten sheep to trapped coyotes and suffocated geese, Canada Goose puts cruelty to animals in every stitch of its sweaters and jackets.
PETA has released seven exposés recorded at 47 wool-producing facilities on three continents, and all have revealed that sheep are mutilated, abused, and skinned alive in the international wool industry. Shearers are typically paid by volume, not by the hour, which encourages fast, violent work. Strips of skin—and even teats, tails, and ears—are often cut or torn off during shearing, and workers use a needle and thread to sew the worst wounds shut—without providing any pain relief. The wool industry also produces massive amounts of methane, erodes soil, and contaminates waterways.
In addition to using wool for its knitwear, Canada Goose uses fur from trapped coyotes—who may succumb to the elements, blood loss, infection, or predators before trappers find them and stomp on or bludgeon them—and down from geese. A PETA video exposé revealed that workers at a down supplier for the company rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death.
What You Can Do
Canada Goose may not want you to know about the cruelty inside every fur-trimmed, feather-stuffed jacket it makes—but that won’t stop us from exposing it. Demand that the company end the use of animal-derived materials in its clothing today.