‘Bulls’ Trail GM Execs to Counter Their Line of Bullsh*t

Published by PETA.

And everywhere that GM went, PETA’s “bulls” were sure to go. After a recent PETA video exposé showed that on cattle ranches supplying GM’s leather processor, cows were electroshocked, beaten, and branded on the face with no pain relief, PETA’s “bulls” and their fellow protesters began following the execs at General Meanies and asking them to start offering vegan leather interiors for all car models.

Two life-size inflatable bulls led a protest at the Chicago Auto Show:

PETA supporters discussing cruelty of leather car seats with passersby

Two large inflatable 'bulls' and two people holding signs

And the Philadelphia Auto Show:

Two inflatable bulls flanked by protesters holding anti-leather signs

Inflatable bull and protester holding "Every Leather Car Seat Had a Face" sign

And another was posted outside GM headquarters in Detroit in December:

PETA demo at General Motors Headquarters

PETA demo at General Motors Headquarters

“Every leather car interior means the torment and death of a gentle cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on General Motors to embrace cost-effective, eco-friendly, and humane vegan leather seats and steering wheels.”

An eyewitness reported that cows suffered from open, bloody wounds and sometimes trampled one another in panic when forced to go through tight chutes. At slaughterhouses, their throats were slit and their skin was cut off. 

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind