Beautiful News: Urban Decay to Remain Cruelty-Free!

Published by PETA.

When news broke that cosmetics giant L’Oréal was acquiring ultra-hip makeup innovator Urban Decay—a PETA (and peta2) fave—some brows were furrowed over what this would mean for Urban Decay’s cruelty-free status since L’Oréal is not included on PETA’s list of companies that don’t test on animals. Well, stop fretting—it’ll just cause wrinkles.

© Chris Garcia

Living up to its recent PETA Courage in Commerce Award, Urban Decay has assured PETA in writing that its animal-testing policy will not change, and that the company will remain cruelty-free.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind