PETA’s Mission Statement
People for the Ethical Treatment of Animals (PETA) is the largest animal liberation organization in the world, and PETA entities have more than 10.4 million members and supporters globally.
PETA opposes speciesism, a human-supremacist worldview, and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, the food industry, the clothing trade, and the entertainment business. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests,” as well as cruelty to domesticated animals.
PETA works through public education, investigative newsgathering and reporting, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.
Since its inception in 1980, PETA has continually won groundbreaking victories on behalf of animals. Explore some of our most significant milestones and our latest victories.
PETA’s Current Campaigns for Animals
PETA is known around the world as a force to be reckoned with, thanks to our determined and creative campaigns. Explore our current campaigns and join one today to help us achieve more victories for animals.
Follow Along With PETA News
PETA’s news page is your source for information about PETA’s campaigns, breaking news about animals, and animal liberation information from around the globe.
How You Can Help Animals Today
Participating in PETA’s action alerts is one of the easiest and most effective online ways to help animals. It just takes a moment—get started now!
Ready for an out-of-this-world trip? PETA’s new virtual reality experience, “When They Came For Us,” reveals what every Earthling deserves.
Why should everyone ditch dairy? PETA points out how humans’ obsession with bovine mammary secretions amplifies the climate catastrophe.
A Tennessee state trooper spotted and rescued a stray dog wandering in traffic during a torrential downpour. PETA reveals how this kind action unfolded.
There’s no such thing as an “outdoor dog.” In a new video, learn how PETA fieldworkers helped Dave the rescued pup go from chained neglect to loving adoption.
Fishing and hunting destroy other animals’ families. PETA’s ad blitz urges your family to choose kind activities this Father’s Day.
Red Lobster sank and went bankrupt, but the pinched chain has a chance to restructure in a far kinder way. PETA reveals how.
Wait—Oscar Mayer announced vegan options?! Find out PETA’s role in the good news as we relish applauding the company for this compassionate move.
The Veterinarians’ Blood Bank is under fire following a damning PETA undercover investigation. Discover Kolbie the dog’s rescue story.
Wait just a wing flap—scientists think messing with chicken genetics will hinder disease?! PETA’s got five reasons why that’s a no.
The term “lab rat” only perpetuates speciesism and condones cruel experiments on animals. Let PETA increase your compassion for rats.
Allegedly unlawful activity led to the escape of two Kodiak bears from a Florida property. Find out how PETA’s urging authorities to take additional action.
You’re not a number—you’re someone. The same goes for every other animal. PETA adds up key reasons to stop labeling living, feeling beings.
Did you know that the world’s wealthiest person built his fortune on animal suffering? PETA reveals how Louis Vuitton’s CEO got filthy rich selling exotic skins and fur.
Check out PETA’s massive plan to swap out Punxsutawney Phil the groundhog. Learn how you can help chuck this cruel and tired tradition.
There’s nothing wholesome about Whole Foods’ support of forced monkey labor. Find out how PETA called out a Vancouver store.