Attempt to Save Museum Cuts the Mustard

Published by Michelle Kretzer.

Photo of the Day

If there’s one universal truth about vegans, it’s that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.

We wrote to the colonel of mustard, the museum’s founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:


Photo: Julie McCullough by Robert Sebree

Not only would the ad help the mustard museum’s finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they’d be healthy enough to keep visiting in the years to come.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind