Animal Testing Breaks Hearts

Published by PETA.

Here’s your first look at PETA’s newest campaign: “Animal Testing Breaks Hearts.”

We first launched “Animal Testing Breaks Hearts” as a youth-oriented peta2 campaign, but the reaction from everyone, regardless of age, was “Awww!

So below are pictures of our first “Big PETA” “Animal Testing Breaks Hearts” campaign event. We promise more to come. So who knows? You just might be greeted by our giant, loveable rat on your next trip to the pharmacy. He’s traversing the U.S. and letting everyone who crosses his path know that reducing animal suffering is as easy as refusing to buy products from companies that test on animals.


Our giant rat won the hearts of North Carolina residents—who could support an industry that harms such cute animals?
Animal Testing Breaks Hearts
To make it easy for shoppers, we distributed free shopping guides that list companies that don’t test on animals.
Animal Testing Breaks Hearts
Personal-care and household products are force-fed to animals and smeared into animals’ eyes during tests.
Animal Testing Breaks Hearts
Tons of locals, including an Aveda Institute student, urged shoppers to buy only cruelty-free products.
Animal Testing Breaks Hearts


So next time you head to the store to stock up on cosmetics and household products, arm yourself with PETA’s free shopping guide and don’t go breakin’ any hearts.

Written by Liz Graffeo

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind