Amy Hearts H and M

Published by PETA.

While Jack is away in Cali, I pledged that I wouldn’t make The PETA Files too girly. Not that I’m really known to be the type of girl who focuses on clothes or make-up more than, say, how the Saints are a better football team than the Redskins. But in the absence of the second-best PETA blogger, I vowed to keep girl talk to a bare minimum—that is, until I found a reason to write about H&M.

In addition to turning out trendy clothing that is both affordable and stylish enough for all of us hipster wannabes (Jack included), H&M is now on my list of top places to shop for an even better reason. The international retail giant has pledged to stop buying cruelly produced Australian wool!

That’s right! In addition to already carrying a wide variety of synthetic leather purses and an abundance of cruelty-free clothing, H&M is going a step further by pledging to buy more wool from countries that don’t use mulesing—the crudest, cruelest, and cheapest method used for flystrike “prevention.” H&M also vows to ensure that the Australian merino wool used in its designs comes only from farmers that don’t practice mulesing.

To learn more about mulesing—in which Australian farmers use shears to cut chunks of skin and flesh from lambs’ backsides, without any painkillers—please visit

– Amy

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind