Be Among the 1,000 Who Change the World for Animals

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3 min read

If you make a donation of more than $100 before July 31, not only will your generous gift be matched, you will also receive a signed copy of Ingrid E. Newkirk’s book One Can Make a Difference: How Simple Actions Can Change the World. Here are the rules:

  • You must send us a copy of the donation receipt you received in return for your gift. Receipts must be dated between June 11, 2010, and July 31, 2010, and must be received by PETA by August 15, 2010. E-mail us your donation receipts or mail them to the following address:
  • Kim Venetz
    c/o PETA “Bob Barker Book Offer”
    501 Front St.
    Norfolk, VA 23510

  • Requesters must be U.S. residents.
  • Limit one book per household.

The following blog originally appeared on PETA Prime:

There are moments in history when individuals make a choice in concert with others, and that choice reverberates for decades. Groups often form in response to a challenge from one individual. Take Henry Bergh, for example, a man of the early 19th century who led people to band together to bring about anti-cruelty legislation. Or Ingrid E. Newkirk and her decision 30 years ago to found PETA, which has resulted in monumental progress for animals. And now, with the generous help of Bob Barker, PETA is looking for 1,000 people who will step forward for animals by July 31. Will you be among the ranks or otherwise help us meet his challenge?

As you may know, Bob Barker recently gave PETA $2.5 million to create a new nerve center for animal rights in Los Angeles. At the time that the Bob Barker Building was dedicated, Barker issued a challenge: He offered to donate an additional $2 million to match certain gifts to PETA—one of those gifts being new memberships. And that’s where you come in, even if you already are a member.

PETA always has more opportunities to help animals than financial resources to carry out the work. The new Bob Barker Building isn’t just about bricks and mortar. Just as PETA investigators go wherever change for animals is needed, PETA wants its staff members to be based wherever they can benefit animals the most. By relocating our International Grassroots Campaigns, Youth Outreach Campaigns, and Marketing departments to our new Los Angeles headquarters, PETA will have more space to grow and more power to carry out our mission. You can help us change the world for animals by supporting Bob Barker’s challenge.

If you are not yet a member, please step forward now with a contribution of $16 or more and support PETA’s work to end cruelty and promote respect for all animals and Bob Barker will match your gift. We are trying to recruit 1,000 new members by July 31 to kickstart our fundraising goals. You can become a PETA member by clicking here. Your donation will make a great difference because PETA is efficient as well as effective, with almost 81 cents of every dollar going directly to programs that help animals—and in this case, Bob Barker will double your dollar!

If you are already a member, please help us by finding one friend or family member who will step forward now for animals and have their gift matched by Bob Barker. You can help by sharing this blog post via Facebook, Twitter, or e-mail or in any other way that you can think of to help spread the word.

All current members receive a one-year subscription to PETA’s colorful and informative magazine Animal Times, which features great new vegan recipes, heart-warming stories about animals, and information on how you can help protect animals.

In the first three decades of PETA’s existence, we’ve seen great progress, but there is still so far to go. Won’t you seize this historic opportunity to build PETA’s membership so that we can continue to expose cruelty and act to end it? Please help PETA meet Bob Barker’s challenge and change the world for animals!

Written by Scott VanValkenburg

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