After learning from PETA just how hideous life can be for great apes who are kept captive and forced to perform in advertisements, thanks go to Ad Council president and CEO Peggy Conlon for signing our “Great Ape Humane Pledge,” committing never to use great apes in ads! This means the Ad Council won’t ever support the abuse of great apes in advertising.
To express our gratitude in PETA style, we sent Conlon a box of vegan chocolate chimpanzees and a big “thank you” for joining the host of companies that have stood up for great apes. The Ad Council joins the likes of Subaru, Honda, Yahoo!, PUMA, Movietickets.com, and SEGA, which also recently made this fantastic pledge.
Oh, and PETA will be following up with the CEOs of all the top U.S. ad agencies that sit on the Ad Council’s executive board, requesting that they follow suit, so … expect more on this campaign in the near future! Of course, if you work in the ad world, you can save us the trouble of tracking you down by signing PETA’s “Great Ape Humane Pledge” today! Yes, chocolate monkeys would follow shortly!
Written by Sean Conner