After receiving a call from a concerned member informing us that arts and crafts superstore AC Moore was selling rabbit pelts (the skin and fur of a whole rabbit), PETA wrote to AC Moore CEO Rick Lepley about this issue, and immediately received the following promising response:
“We are philosophically aligned already with the aims of your organization and were not aware the pelts were in our assortment.”
Just three days later, AC Moore sent us this letter confirming that they are removing the pelts from their stores and online catalog, and have adopted a permanent no fur policy! Not to get all cheesy on you, but this is a beautiful example of how one person can make a huge difference—thanks to one alert activist, a chain of events was set in motion that resulted in a big victory for animals within a week.
Thank you to AC Moore for their speedy, understanding, and compassionate response. If every company were this easy to work with, we could all retire early. Or at least take, like, a long weekend every now and then.