About-Face for Facebook (Game)

Published by PETA.
Kennethhung / CC by 3.0
Smiling Pit Bull

We are happy to report that Zynga, the creator of the phenomenally popular Facebook crime game Mafia Wars, has nixed the pit bull as a fighting tool. Countless social gamers stopped plowing their FarmVille fields long enough to voice their objections to Zynga about the game’s negative depiction of this most used-and-abused breed, and the company quickly responded in just the right way.

We’ll be sending Zynga a thank-you note and a box of vegan chocolates as a token of our appreciation, and Mafia Wars “maniacs” can voice their approval to Zynga’s customer service center.

Written by Jennifer O’Connor

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind