American Greetings Breaks Chimpanzees’ Hearts

Chimpanzees are highly intelligent and emotionally complex individuals who mourn their dead. Yet for decades, American Greetings has profited from using demeaning, clownish images of them on its greeting cards, even though chimpanzees are at risk of extinction—and could disappear within our lifetime, according to Dr. Jane Goodall—because of habitat loss and the global exotic-animal trade. 💔

An ecard by American Greetings. It depicts a chimpanzee wearing a birthday hat, scratching his head, with streamers in the background.

An American Greetings e-card, February 2021

Studies have shown that inaccurate portrayals of chimpanzees in the media—such as those wearing clothing or accessories, displayed in a studio, or interacting with humans—actually hinder conservation efforts, leading consumers to believe that chimpanzees are thriving rather than endangered. These portrayals increase the black market demand for them and other endangered great apes as “pets,” which is one of the main forces driving them toward extinction.

After meeting with PETA, Rite Aid took swift action to remove greeting cards featuring damaging images of great apes from all its stores and directed American Greetings to stop stocking the cards in Rite Aid stores. Walgreens took similar action, urging Hallmark to stop selling the cards in its U.S. stores, and Boots (owned by Walgreens Boots Alliance) in the U.K. is pulling all such cards from its stores. ❤️ Continuing to exploit endangered chimpanzees for profit is a form of speciesism—a human-supremacist worldview.

Please join PETA in urging American Greetings to retire all images of chimpanzees and other great apes used on its cards.

1. Contact the company on social media:

Instagram

2. Use the contact form on its website to remind it that cards featuring chimpanzees and other great apes are harmful.

Contact American Greetings

3. Please call American Greetings during business hours at 1-800-711-4474 (press 5 and then press 1) and politely tell it that portraying chimpanzees and other great apes on greeting cards encourages the demand for them as “pets” and that it’s pushing them toward extinction. Ask American Greetings to stop selling cards with great apes on them. Business hours are Monday through Friday from 9 a.m. to 5 p.m. ET.

Please let us know how your call went below. By submitting this form to PETA, you are not taking action or contacting the company. This is a feedback form to help us improve the call-in experience.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind