January 2004
Through the use of action alerts, e-mail alerts, and automated phone messages, PETA mobilized thousands of its members in a successful effort to help end the University of Virginia School of Medicine’s dog labs. The 100 dogs who would have otherwise been cut into and killed every year are being replaced by humane and more effective non-animal teaching methods.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
