Sprint Nextel Corporation to Leave Great Apes Out of Ads

June 2009

After learning from concerned moviegoers that Sprint Nextel was airing a commercial featuring a performing chimpanzee in movie theaters, PETA contacted the communications giant. We told its executives about the cruelty inherent in the procurement, training, and disposal of great apes and the negative effects that portraying chimpanzees as comical subhumans has on conservation. Sprint Nextel contacted PETA to let us know that it would not feature great apes in any future ads.