April 2009
After a recent incident in which a chimpanzee named Travis attacked a woman and left her with life-threatening injuries, PETA reached out to grocery-store chain Harris Teeter to explain that great apes who are forced into the entertainment industry suffer terrible abuse. Several years earlier, Harris Teeter had used a chimpanzee in a promotion. After learning about the abuse that these endangered animals endure, Harris Teeter promised not to produce any future ads featuring great apes.
