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Sprint Nextel Corporation to Leave Great Apes Out of Ads

June 2009

After learning from concerned moviegoers that Sprint Nextel was airing a commercial featuring a performing chimpanzee in movie theaters, PETA contacted the communications giant. We told its executives about the cruelty inherent in the procurement, training, and disposal of great apes and the negative effects that portraying chimpanzees as comical subhumans has on conservation. Sprint Nextel contacted PETA to let us know that it would not feature great apes in any future ads.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid Newkirk, PETA Founder and co-author of Animalkind

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