Skadaddle Media Pledges to Leave Great Apes Out of Ads

January 2009


After PETA provided Skadaddle Media–an up-and-coming ad agency–with information about the abuse that is suffered by great apes who are forced into the entertainment industry, the agency immediately pledged never to use great apes in its advertising campaigns.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind