January 2009
After PETA provided Skadaddle Media–an up-and-coming ad agency–with information about the abuse that is suffered by great apes who are forced into the entertainment industry, the agency immediately pledged never to use great apes in its advertising campaigns.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
