Heineken International Pulls Cruel Advertisement

January 2009

After learning about Heineken International’s recent advertising campaign, which stated that animals “belong on a plate,” PETA Europe immediately contacted the company to express concern. After learning about the abuse that animals on factory farms suffer, Heineken International pulled the advertisement from circulation permanently.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind