Retailer Drops Fur, Now

October 2004

After PETA was alerted to a fur-trimmed item for sale in women’s retailer Junonia’s online catalog, junonia.com, we fired off a letter to Anne Kelly, the company’s president, explaining why fur is cruel and asking that she  permanently remove all items containing fur from the catalog.

PETA received a quick response from Kelly, saying that the fur-trimmed item had been removed and that Junonia is now “a safe place where women can shop.” The company’s new policy states, “All Junonia merchants are directed to never sell fur in our catalog or Web site.”

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