January 2004
PUMA created a commercial in which a very young chimpanzee is seen admiring a shoe. PETA and other animal protection organizations contacted the company to alert them to the cruelty inherent in forcing baby and juvenile chimpanzees to “perform” for ads and asked that it remove the commercial from the air immediately. After reviewing the information, PUMA agreed to discontinue all broadcasts of the commercial.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
