Microsoft Pulls Cruel Mouse Ad

January 2008

After receiving complaints about a Microsoft commercial featuring a “skydiving” mouse, PETA immediately contacted the company. Explaining that the ad sends an extremely dangerous message to the public–that animal abuse is acceptable and even humorous–and that it could inspire potentially deadly “copycat” actions, we asked Microsoft to pull the advertisement. The company responded quickly and removed the ad from circulation.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

Read More