January 2008
After receiving complaints about a Microsoft commercial featuring a “skydiving” mouse, PETA immediately contacted the company. Explaining that the ad sends an extremely dangerous message to the public–that animal abuse is acceptable and even humorous–and that it could inspire potentially deadly “copycat” actions, we asked Microsoft to pull the advertisement. The company responded quickly and removed the ad from circulation.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
