October 2014
After intensive efforts led by PETA India’s science policy adviser, and with support from PETA U.S. and the PETA International Science Consortium Ltd., the Indian Ministry of Health and Family Welfare officially banned animal-tested cosmetics and their ingredients from being imported into India. PETA India, with the help of PETA entities worldwide, challenged major multinational companies that were fighting the ban. PETA India rallied support from other scientists, ethical companies, and powerful Indian government leaders in favor of the ban as well as support from Bollywood and Hollywood celebrities. In addition, thousands of people took part in PETA India’s online actions and those of its affiliates and participated in numerous demonstrations.
