H&M Refuses to Buy Mulesed Wool

April 2008

Following discussions with PETA about the cruelty of Australian wool, Swedish-based international retail giant H&M has pledged to source more of its wool from other countries and to ensure that any Australian wool it purchases comes only from farmers that don’t practice mulesing (a cruel procedure in which Australian farmers carve chunks of skin and flesh from lambs’ backsides). H&M joins other leading retailers that have pledged not to use wool from mulesed lambs, including American Eagle Outfitters, Abercrombie & Fitch, Timberland, Aeropostale, and many more.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind