After Speaking With PETA, Grocery Chain Hy-Vee Stops Using Misleading ‘Humane’ Claims

Grocery chain Hy-Vee has pulled its “humane” meat marketing claims after hearing from PETA that such terms mislead consumers into believing that animals are treated humanely—when in reality, all animals used for food are subject to painful mutilations and confined to disease-ridden, cramped housing before being cruelly slaughtered, sometimes while fully conscious.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind