CDW Ends Ad Campaign Featuring Chimpanzees

April 2008

When PETA learned about a series of ads for CDW using a live chimpanzee, we wrote to the online computer-equipment resale company, issued an action alert to our members, and ultimately bestowed our “Litterbox Award” upon CDW. After receiving the dishonorable award, CDW contacted PETA to let us know that it had ended this ad campaign and that its new campaign does not feature any animals.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind