July 2005
Plaza Auto Mall pulled its “Trunk Monkey” commercial, featuring a live chimpanzee, after hearing from PETA and local residents about the cruelty inherent in training young great apes to perform for ads. The dealership stated, “Once we first heard of the possibility of the cruelty happening, we immediately discontinued all advertising.”
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
