PETA’s Global Beauty Without Bunnies program is pleased to welcome Procter & Gamble’s Aussie hair-care brand to its list of companies and brands that have banned all tests on animals worldwide. The well-known brand worked with PETA to make this compassionate choice and will feature our cruelty-free bunny logo on its website and eventually on its packaging.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE
— Ingrid E. Newkirk, PETA President and co-author of Animalkind