Giant ‘Bull’ to Protest Levi’s Leather Use
PETA Will Urge Company to Help Animals and the Planet by Switching to Vegan Leather Patches
For Immediate Release:
July 9, 2019
Contact:
Brooke Rossi 202-483-7382
Accompanied by a giant inflatable “bull,” PETA supporters with signs proclaiming, “Levi’s: End Leather Cruelty,” will greet Levi’s shareholders on Wednesday as they arrive for the company’s annual meeting.
When: Wednesday, July 10, 9:30 a.m.
Where: Levi’s headquarters, 1155 Battery St. (at the intersection with Filbert Street), San Francisco
During the meeting, a representative of PETA—which owns stock in Levi’s in order to push for animal-friendly policies—will ask when the company intends to stop using animal leather on its patches, noting that a PETA exposé of the world’s largest leather processor showed that cows and bulls were branded on the face, electroshocked, and beaten. In addition, animal agriculture—which includes the leather industry—is responsible for 14% to 18% of all greenhouse-gas emissions.
“No leather patch is worth beating, slaughtering, and skinning a sensitive cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Levi’s to live up to its claims of being a sustainable company by ditching leather in favor of eco- and animal-friendly vegan fabrics.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.
