New York–based travel company smarTours removed elephant rides from all 18 of its India tours after learning from PETA that elephants at Amber Fort in Jaipur are forced to carry tourists uphill for hours on end, even in scorching temperatures, under the constant threat of violence. smarTours joins more than three dozen other travel companies that no longer offer elephant rides anywhere in the world.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
