January 2005
Youth fashion retailer Gadzooks underwent more than a name change when it merged with fellow retailer Forever 21. Now called Gadzooks 21, all 150 of the chain’s stores in 36 states rid their racks of fur items in accordance with Forever 21’s no-fur policy. Forever 21 took the fur-free pledge after peta2 launched a national boycott of the company in November 2004.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
