H&M Refuses to Buy Mulesed Wool

April 2008

Following discussions with PETA about the cruelty of Australian wool, Swedish-based international retail giant H&M has pledged to source more of its wool from other countries and to ensure that any Australian wool it purchases comes only from farmers that don’t practice mulesing (a cruel procedure in which Australian farmers carve chunks of skin and flesh from lambs’ backsides). H&M joins other leading retailers that have pledged not to use wool from mulesed lambs, including American Eagle Outfitters, Abercrombie & Fitch, Timberland, Aeropostale, and many more.