March 2011
In response to PETA’s action alert, more than 17,000 people wrote to Capital One regarding the company’s TV ad that featured a chimpanzee. PETA and your letters convinced Capital One to remove its ad from the air and pledge never again to use non-human primates.
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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”
— Ingrid Newkirk, PETA Founder and co-author of Animalkind
