Super Bowl XLIX’s Ads: A Win for Animals

For Immediate Release:
February 1, 2015

Contact:
David Perle 202-483-7382

“Computer-generated imagery ruled the Super Bowl this year, with companies like Mercedes-Benz portraying breathtaking animal characters with modern technology—and with no abused baby chimpanzees in sight,” says PETA Executive Vice President Tracy Reiman. “With the halftime show’s gorgeous mechanical lion and adorable costumed dancing sharks, seemingly no animals were hurt or traumatized in order to train them for commercials, so PETA can safely say that Super Bowl XLIX was a bigger win for animals than any year before.” More information about animals used in advertising is available at AnimalsInFilmAndTV.com.

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