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How to Find Cruelty-Free Makeup in Your Area

Written by PETA | August 30, 2013

Like any new adventure, when you’re embarking on the journey to remove cruelty from your beauty routine, it can understandably be a bit intimidating. However, purchasing cruelty-free makeup is easier than ever, and you can find a variety of quality products at various retail chains across the country!

Simply by choosing products that were not tested on animals over products that were made using cruel and archaic tests on animals, you’ll be saving animals’ lives and showing companies that you do not support businesses that choose greed over compassion.

Keep in mind that this list explains where you might be able to find the brands, but each individual store carries different products, so you can call ahead to see what brands they carry or just pop in and explore!

To help you out, we’ve broken it down into two easy-to-read lists. Happy shopping!

Popular Brands and Where You Can Find Them

Burt’s Bees

  • CVS
  • Rite Aid
  • Target
  • Walgreens


  • Marshalls
  • Target
  • T.J. Maxx
  • Urban Outfitters
  • Walgreens


  • Nordstrom Rack
  • Target
  • Ulta
  • Urban Outfitters

Physicians Formula

  • CVS
  • Rite Aid
  • Target

Urban Decay

  • Macy’s
  • Nordstrom
  • Nordstrom Rack
  • Sephora

wet n wild

  • CVS
  • Rite Aid
  • Walgreens

Best Stores for Cruelty-Free Makeup


  • Burt’s Bees
  • Physicians Formula
  • wet n wild

Nordstrom Rack

  • NYX
  • Urban Decay

Rite Aid

  • Bonne Bell
  • Burt’s Bees
  • Physicians Formula
  • wet n wild


  • Obsessive Compulsive Cosmetics
  • Smashbox
  • SpaRitual
  • Tarte
  • Too Faced
  • Urban Decay


  • e.l.f.
  • NYX
  • Physician’s Formula


  • NYX
  • Smashbox
  • Tarte
  • Too Faced
  • Urban Decay

Urban Outfitters

  • e.l.f.
  • NYX


  • Bonne Bell
  • e.l.f.
  • wet n wild

In addition to finding brands that do not test on animals, you should also check the ingredients on the package to make sure they are vegan. If you’re unsure, check our list of animal ingredients. Some of the most common nonvegan, animal-derived ingredients found in beauty products to keep an eye out for are: glycerin, beeswax, honey, carmine, casein, and guanine.

Have any other cruelty-free beauty shopping tips? Let us know in the comments below!

Commenting is closed.
  • Newbie says:

    Sally Beauty is another store that is filled with various beauty supplies that are cruelty free. Ion products for example are 100% vegan

  • Nona says:

    Urban Decay was acquired by L’Oreal this year. Even if Urban Decay continues their cruelty-free mission, purchasing Urban Decay supports L’Oreal.

  • Alexana says:

    Is there a list like that for people in europe (France, Belgium)? Thanks!

  • me says:

    Why do you have Burt’s Bees listed, then negate it with “In addition to finding brands that do not test on animals, you should also check the ingredients on the package to make sure they are vegan. If you’re unsure, check our list of animal ingredients. Some of the most common nonvegan, animal-derived ingredients found in beauty products to keep an eye out for are: glycerin, beeswax, honey, carmine, casein, and guanine.”

    Burt’s Bees is ALL bee-based products, whether that’s wax or honey. You’re sending a double-message here.

  • Carol says:

    Is Avon cruelty free?

  • romi&sash says:

    stop it !!!!

  • Ivan Sciascio says:


  • Benja Thongnamsup says:

    stop this

  • Megan says:

    No animals need, or should be tested on

  • dyannah says:

    I would like to know make up cruelty-free in México. This information is very important not just for the us, it’s important for everybody everywhere 🙂

  • Brunna Fernandes says:

    I’d like to know about products that are sold in Brazil! Do you have a list?

  • Suraiya says:

    Glad to see other fellow South Africans also wanting to use animal cruelty-free products!

  • Andrea kalb says:

    ich hasse es wenn Tiere leiden müssen nur damit sich die menschen eine Maske ins gesicht schmieren können. ich könnte einfach nur kotzen

  • Stanislava says:

    Help the Animals

  • Sherri says:


  • Tanya Hall says:

    How awful to treat animals this way. Chinese products won’t be bought by me!

  • Mrs Franks says:

    I’m from Australia and I love to use Natio products. They don’t test on animals and their products are great!

  • Estie says:

    The moment a company chooses to market their products in China, they lose their cruelty-free status, as China still requires by law the testing of cosmetics on animals. Therefore, Clarins, Revlon etc are NOT cruelty-free.

  • Laura says:

    To Laura (from Laura in New Zealand) – fortunately you live in Australia and I seem to find that Australian-made products tend also not to be tested on animals!

    I buy Australis cosmetics:

    Among others. Natural Source(?) Is also a good one. Check out:

    Also, google is your friend with finding this kind of thing. As a rule, if it doesn’t say “vegan” or “not tested on animals” then it isn’t.

  • Liz says:

    Many of the companies you posted as cruelty-free (Burt’s Bees, Urban Decay, Smashbox) are owned by companies that are NOT cruelty free. I wish you would publicize only companies along with their parent companies that don’t test on animals.

  • Veronica Carter says:

    please advise what brands in South Africa are cruelty free. Clarins used to be approved by Beauty Without Cruelty, but no longer is. Why?

    Smashbox is not approved by Beauty Without Cruelty. How come it is approved by PETA?

    Thank you,
    Veronica Carter

  • Rebekah says:

    Whole foods also has many brands not tested on animals (ie. kiss my face, more alba botanica products, mineral fusion, zoya…)

  • janet vogelpoel says:

    would love a list for south africa plse

  • Samantha says:

    Hi Laura, I live in Australia too. I love the below website;

    You may of heard of it – it’s online.
    I have been able to purchase some small samples of cosmetics (not too expensive) to see what suits my skin tone before buying the full size product.

  • asha says:

    Hi Laura, there is australian organisation called ‘choose cruelty free’ – it lists companies that don’t test on animals, it also has a vegan list too. See their website, or get their free app. You might also be interested in another app called ‘shop ethical’ – list of products that are sold in australia & New Zealand grocery shops – from tomato sauce to bread etc & gives a rating on each brand based on animal testing, environmental impact, human rights, etc its worth the $5!

  • Jana says:

    Anyone interested in cruelty-free, vegan skin care, cosmetics and beauty products (including deodorant, toothpaste, shampoos, beauty and spa products, even vitamins and nutritional supplements) can have it delivered right to their home with Arbonne – available in Canada, USA, UK and Australia. The products are also free of harmful chemicals, PABA and parabens. My favorite products for not only myself but my whole family.

  • Isabella Torres says:

    You should also check out, because some of these products may have harmful chemicals and parabens, which aren’t good for you anyway. I make natural moisturizers that are vegan (I don’t even use beeswax), 100% natural, and contain no harmful chemicals, perfumes, or preservatives. I can ship items all over the world.

  • Anne says:

    Sephora lists the Hourglass brand as vegan and cruelty-free. The parent company is Kingdom Animalia, which makes think that it must be true!

  • Ruth says:

    @ Marcy – This list is for cruelty-free (no animal testing) NOT vegan.

  • Suzanne Kiggins says:

    Hi — I stopped buying burt’s bees because they were bought by Clorox, so their proceeds contribute to a company that tests on animals. I don’t buy The Body Shop for the same reason. Can you make a case for why it is ok to buy from these companies? I am conflicted because I know that Body Shop does good things for fair trade, animal testing, but in the end I think they’re really contributing to animal testing.


  • Marcy Greenhut says:

    Hi, can you explain why you list Burt’s Bees products? They wrote and told me that none of their products are certified vegan, and on their website FAQ page, they tell a vegan to read their product labels to see which ones are vegan.

  • Laura says:

    Hi I live in Australia. What make up brands are not tested on animals here?

  • Leti says:

    Good article, but I wish you could expand it to other countries too.

  • analia says:

    nothing i can find in Argentina??

  • Janet Nydick says:

    That was my original question: One might buy from cruelty free companies but the ingredients that go into each item may or may not be tested on animals. How does one be sure nothing is tested on animals from the VERY INCEPTION OF THE ITEM?

  • MARIA says:

    I use makeup cruel free and good products and very price moore chipper.

  • Jennifer Martin says:

    Thank you for this list. I feel when purchasing cosmetics I am better informed and will NOT purchase from ANY company that uses animals in any tests!!! or in anyway!!!!