Everyone who promises Pam that they will try exclusively vegetarian meals for 30 days will receive PETA’s special “Pledge 2B Veg” pack—complete with a vegetarian starter kit, coupons for delicious vegetarian foods, easy recipes that the whole family will love, a free DVD, and colorful stickers to remind them to stick to it.

“When I realized that hamburgers didn’t really grow in ‘hamburger patches,’ as the famous McDonald’s ads had kids believe, but instead came from cows who screamed as they were electrically prodded to slaughter, I became a vegetarian and soon started rolling nickels I’d saved to join PETA,” says Anderson of her early wake-up call to help protect animals.

Some people go vegetarian after looking an animal in the eyes and realizing that there’s a “who,” not a “what,” looking back. Some pitch out animal products to ditch unwanted pounds or because they want to tread more lightly on the Earth. Others want to kick the meat habit because they know it’s linked to heart disease, strokes, cancer, diabetes, and other deadly diseases.

But some find the notion of quitting turkey cold turkey intimidating, which is why we created VegCooking.com, a cornucopia of all things vegetarian.

“With so many great reasons to go vegetarian,” Pam says, “instead of asking ‘Why?’ we should be asking ourselves, ‘Why not?’” Take the Pledge 2B Veg today, and remember to invite your friends and family members to join you.