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Tommy Hilfiger Drops Fur!

Written by PETA | March 14, 2007

Tommy Hilfiger.jpgDamn, these victories always seem to come in pairs. Right after New Mexico announces that it has banned cockfighting, Tommy Hilfiger permanently drops fur from their collections. Citing ethical reasons for their decision, Tommy released a statement today saying:

“Starting immediately, the company will cease development of any product containing fur, and any fur garment already in production will be phased out of sales channels by the delivery of the spring 2008 collection.”

Just so you don’t get the impression that these things happen overnight, here’s a little behind-the-scenes for you from PETA VP Dan Mathews. Dan first ran into Tommy Hilfiger at Pamela Anderson’s wedding in San Tropez in July, where they began a discussion about the ethical issues surrounding the fur industry (you know, the kind of stuff that always comes up at weddings), and they met again more recently at the World Music Awards in London in October to talk some more. Dan and Tommy had been planning on meeting again in New York this week, but it looks like that’s not going to be necessary anymore. Anyway, since Pamela Anderson was responsible for the meeting in the first place, I figured I’d let her have the last word. Here’s what she said about the great news when asked for comment:

“Since Tommy mostly used fur on collars and cuffs, his decision to go fur-free really puts the spotlight on fur trim, which is one of my biggest pet peeves. People who think ‘it’s just a little fur trim’ need to know that animals suffer tremendously for every piece of fur, and it’s unacceptable to wear any of it. Thanks, Tommy, for sticking up for the animals!”

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  • anonimo says:


  • stephanie arrington says:

    I am so glad to hear this after receiving a brochure about Peta it broke my heart and really has bothered me about how animals are treated. This is great and I will keep praying that all animals will be protected. Thanks everyone!

  • Jacqueline Ashby says:

    Thank you Tommy ….You have my full support!!!!! I hope more companies will adopt your decision……

  • Cynthia Valle says:

    Oh my god! Thank you so very much. Arigato gozaimasu! This is fantastic news! Thanks again to Mr. Hilfiger Mr. Mathews and Ms. Anderson.

  • Laura says:

    This is the best decision you’ve ever made! You just found yourself a brand new customer. Thank you!!! Laura

  • Kenda Fox-Myers says:

    Thank you! Thank you! Thank you! There is absolutely nothing fashionable about wearing fur! Thank you for taking a stand and for being a leader in the fashion industry. Thank you Pamela for being a voice to so many voiceless animals!

  • Joey Alcantara says:

    That’s great major signature brands vowed to trash the uses of fur. Many animals were save. Pamela was truly an animalhero… Thanks TOMMY

  • marcela lopez says:

    Gracias muchas gracias. Now I will be please to buy your products thanks you and thanks in the name of the animals. I hope many will follow you and shows compassion for these beautiful creatures.

  • Xochitl Citlalli says:

    It is a relief to realize that people can really make a difference in the world. Thank you for dropping fur away from your designs. I am sure that everysingle proanimals advocate and animal will thank you in a lifetime! THANK YOU VERY MUCH!!!!!!!!

  • ashley says:

    Thank you!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! After seeing the horable things animals go through to have them skinned alive im upset and i am all for the idea of loosing the fur. I am now a faithful customer

  • vanilla says:

    WOW!!clapclapclap!!! Thank you so much TommyPeta and Pam for everything..VICTORY

  • Colin Jenkins says:

    A very Huge thank you to Tommy Hilfiger for banning fur and Dan and Pamela for all the hard work you are doing for the Animals. The suffering those poor things have to go through just for greedy selfish Humans..If that’s what they are.. Certainly they don’t belong on this planet. About time they left our Animal friends alone. Now you other Designers should follow suit and stop using the Fur from murdered Animals… God watch over all those that love Animals…xxx

  • Luis Diego Pàsays:

    Thank you very much Tommy way to go man!! I love you Pam you are the best!!

  • Jessica says:

    Thanks for being an ethical company. You have helped animals everywhere and im sure they appreciate it!

  • Nicolas Nasrallah says:

    Thank you Tommy you are decent.

  • Carolina says:

    thankyou so much. now you have one more customer and i bet youll get many more aside from me now! you made a great move and thanks for thinking about the animals.

  • Heidi Charnquist says:

    Thank you so much Tommy Hilfiger! This is a big step that was much needed hopefull other designers will start following in your footsteps!

  • Pamela Bertsch says:

    This is the best news since I heard Ralph was dropping it! I’m so encouraged that so many designers are coming around! There is a great song if any of you haven’t heard it from Maria Daines called ‘I am the owner of this coat’. It’s from the fur animal’s perspective. To hear the song go to httpwww.mariadaines.commusic1.html The song talks about how stupid this ‘fashion thrill’ really is. Thank you Pam and Dan for all of your hard work and a million thank yous for Tommy!!! We and the fur animals love you!!! muah!!!

  • Camelin Toro says:

    Muchas Gracias Tommy ! !!! Has hecho una diferencia ENORME para todos los animales que dia a dia sufren de verdad Muchas Gracias.

  • BRENDA says:


  • Jane Messere says:

    Thanks so much to Tommy Hilfiger! This designer is now on my list of clothing that is acceptable to purchase. We are all very appreciative of his stand against fur!

  • Lauran says:

    Tommy Hilfiger Thank you so much for your decision! I’m elated! Pamela your are a warrior! As a team you two may have just turned everything around in the fashion world. Tommy you and a handfull of other designers have started the ball rolling now. From the bottom of my heart thank you Tommy Hilfiger and Pamela Anderson! You are good people with good hearts. God Bless you.

  • gayathri says:

    Thank you tommy for stopping the use of fur. I will definitely purchase more of your produts from now on. I hope other designers follow suit.

  • sarah says:

    huge thanks to all the people that give there time to peta and all celeberites who have the power and money to do more i just wish more celeberties would get involed people would listen but everyone deserves a huge thanks and a big one to peta without you so meny would die god smiles on you. fight on !!!!!

  • Jaz says:

    Great news!! gogeous cruelty free clothing!! what more can you ask for?

  • Claire says:

    Tommy Hilfiger you are a LEGEND! Now I’ll start buying your label! Pam you are just an Angel for everything you do for the animals!

  • Marianne B. says:

    Thank you very much Tommy Hilfiger CHEERS to you and Pam Anderson! I will add you to my list of choice stores. Again thanks for your kindness.

  • Looney_tune says:

    Thanx 4 such a good news! 1 more victory

  • Karen says:

    This is Brill news!!!! I am soooooo pleased!! All we got to do now is keep the pressure on to the others who still use fur and one day we will stop this cruel and evil trade. But Tommy well done you are a good man!!!

  • Hunter says:

    Thankyou for sticking up for animals I Hate to hear about animals suffering

  • Patricia Milla says:


  • Christina says:

    I have to congratulate all the people out there that made this work. Great work with Dropping Fur from your wardrobe line Tommy Hilfiger!! I love your clothing and wouldn’t purchase it until you dropped the use of fur.. I am now a Hilfiger girl again and so are my children.. You have us back again.. Sincerely Christina Ron

  • Sandra Wilson says:

    I’m glad Tommy will no longer use fur but I don’t even like artificial fur. If it looks real it doesn’t really send the message very clearly.

  • hayleyboe says:

    woooow! thank you so much tommy and as always pam anderson! you should deffently be proud! we love you!

  • UniqueTrash Designs says:

    Hej Peta! Vi er ogs nogle i Danmark lille europisk land der sttter jer og jeres fantastiske stykke arbejde.. Way To Go Tommy! Love Ya!

  • Elizabeth Làsays:

    Every step taken to uplift life is a step closer to peace. Thankyou Tommy Hilfiger for choosing life for choosing peace and for choosing to be an example to our present and future generations. We salute you!

  • Suzanna van der Voort says:

    Thank you Tommy and Pam too! My son like your clothes but never buy them because of the cruelty against animals but now I am shure he loves it more and even want to wear it. I am proud of you.

  • Joanne Carbone says:

    A big thank you to Tommy Hilfiger. I love your clothes and now I don’t have to feel guilty about it! … and thanks of course to Pam Anderson for her dedication to animals’ welfare.

  • Mabel says:

    I’ll be rest assured I can buy anything from Tommy from now on!

  • Fidel Kastro says:

    Wiiihiiii!!!! Great news…..Bravo Tommy and Pam as always!!!!