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Remembering Steve Jobs

Written by PETA | October 5, 2011

The late Steve Jobs may have been known for his signature black turtleneck, but it is for his green diet that he probably will be most fondly remembered by people who care about animals. The Apple cofounder, who died yesterday, was a vegetarian and a longtime health advocate who reportedly once handed out containers of carrot juice at Halloween.

We remember Jobs for so many innovative ideas, including Apple’s iPhoto facial recognition software, which recognizes the faces of cats in addition to those of humans, reflecting the importance of companion animals in our homes and hearts. PETA also recently recognized Jobs for what he didn’t do: He refused to sell a gruesome app on Apple’s app store called iSealClub—which involved, as the name suggests, bashing cartoon seals over the head with clubs.

Let’s also not forget that Jobs’ Pixar film studio created heartwarming and thought-provoking movies about unlikely animal heroes, such as A Bug’s Life and Finding Nemo, and he ended Disney’s 10-year agreement with McDonald’s to promote its films with movie-themed toys in Happy Meals after the entertainment giant merged with Pixar. As the vegetarian sharks in Finding Nemo said, “Fish are friends, not food.” Finding Nemo’s fish-friendly theme earned Pixar an award  from PETA, as did Jobs’ other accomplishments that helped change animals’ lives for the better. And if his movies or his lifestyle inspired even one person to become a vegetarian, he no doubt saved hundreds of animals’ lives, and for that we thank him.

We invite you to post a message on the True Friends Memorial we have created to honor Steve Jobs.

Commenting is closed.
  • Melissa says:

    R.I.P Steve Jobs you’re one amazing man.

  • Shelley says:

    I can’t help but wonder at what amazing things Steve would have created had he lived longer. Perhaps he would have raised awareness about animal suffering in feedlots and slaughterhouses? I know that technologically he would have continued to change our world. He was one amazing man. Our lives were made better because he had lived.

  • Be Kind To Animals says:

    I wish he hadn’t died so young. The world needs more people like him and we wouldn’t have to listen to people say he died because he cared too much about animals to eat them.

  • Miama says:

    Our work has only begun, where he left off, we must continue to strife for justice, dignity, and compassion for everything on this earth.

  • Katie says:

    Brilliant, and Compassionate! Perfect guy! RIP <3

  • James Pollock says:

    Some types of “sushi” are fish-free, thus vegetarian. Wikipedia describes various sushi concoctions that consist solely of plant matter. Not saying that Jobs limited himself to those varieties but it’s certainly possible.

  • veganopinion says:

    I love this man

  • Haywire Harry says:

    We are all consumers of the beautiful. Weather plant or animal, all is beauty which we must consume to live. The question arises: can we as individuals/societies justify such destruction? What is the measure, and who/what is to judge? Haywire Harry

  • veganvamp says:

    Steve Jobs was a vegan but he cheated too. He was known to have been a sushi eater when his buddies came. As a vegetarian or vegan and then eat fish, it is really a death sentence: millions of bacteria are more vulnerable in a human. Esp. when you’re a vegan or vegetarian

  • SPCA supporter says:

    I agree with mr humain- anyone see a connection? I don’t see what’s so bad about eating animals. I live in alberta and the cows are practically treated like family.they even bring cold or sick calves into the heated garage or large shed in the winter

  • Lynn says:

    Thanks Steve Jobs for having been a vegetarian. Did he talk about the documentary The Cove (about stopping the annual dolphin hunts in Japan; Sea World, etc., using dolphins for profit)? Steve Jobs father was supposed to be from Syria. Anthony Shadid is on KQED ‘Its Your World’ right now (from last year). Jobs’ family tree may be under fire right now. Hoping for peace.

  • mr humain says:

    a veges who died at 56 and no seem to see a connection his diet and untimely death

  • AR4Life says:

    Claudia, if you don’t see the problem with eating fish, you are not an animal advocate. Nor is eating fish the answer to curing illness! No one needs to eat fish or any other animal for health reasons. That is ridiculous.

  • Claudia says:

    I really don´t see a problem that he ate fish, he had been vegan and maybe when he got sick a doctor advised him to eat fish. He loved animals and thefact that he did not eat mammals, particularly cats! just made him an even more special person.

  • apriadi says:

    bye steve, what you have done very valuable to us all

  • animal lover drummer says:

    God bless Steve Jobs. He revoltionized the world with technology and ethics. He is brillant because of Apple technology and for being a vegetarian. Rest In Peace Steve Jobs . Thanks for everything.

  • Indu Muniram says:

    Jobs will be remembered for is kindness to animals and efforts to help the environment. And it seems the animal rights organization praised Jobs for his vegetarianism and his support of animals through the “Pixar film studio [that] created heartwarming and thought-provoking movies about unlikely animal heroes. A person will be remembered for the difference he makes in the world we live in and not by his age! You are a classic example of that..

  • ROHIT says:

    Thank You Steve. Steve is not there but we all are. We have the opportunity to stop animal eating and move to the vegetarian diet. And also teach and inspire our children the same. Change has to start at home and now. Each moment’s delay is adding to agony of animals in queue for untimely death.

  • Suzanne Melchiorre says:

    Thank you Steve for showing the world how success and animal compassion can be a wonderful thing!

  • Linda says:

    Tired made a comment about Steve Jobs, how dare you! The man was a genius ! Steve ignore that comment as I am typing on your great designs called the IPAD!:))

  • Tired says:

    I’ve never owneed or even used an Apple product in my life, so I don’t really care much… I mean, what did he do? Made a phone and a music player. Big deal.

  • Ishanka says:

    Thank you sooo much Steve, for the things you have done to the Earth , not only Human but also Animals. You have got the real meaning of Buddhism. May you attain Nibbana within your next lives. Thank you again…..

  • veggiedude says:

    “He was pescetarian. He ate fish. R.I.P. Steve Jobs.” We really won’t know for sure until his book comes out. In his late teens he was fruitarian for several years. Then he went vegan. There are lots of reports he loved to visit sushi joints later in life, but doesn’t necessarily mean he ate fish.

  • Solun says:

    Thank you!

  • Nishan says:

    As we know he is a Buddhist, I believe he followed Buddhas way. May he attain Nibbana! and Thank-you for every good thing that you have introduced to the world!

  • Carino says:

    Not only you’ve made a change in the human world,but also to the world of animals..Thank you very much,Steve..May you rest in peace with the angels..

  • Eve says:

    thank you, Steve Jobs! he’s certainly inspired more than one person… my sister has stopped eating shrimp after ‘Nemo’.

  • Leathur says:

    I have all the respect in the world for Steve Jobs.Heck I am a fan!Feeling so sad now….and,Steve Jobs was this era’s Thomas Edison…I can’t imagine current life and how different tech would be if he were never born….and thanks to his mom for having him….

  • A Human, a real one says:

    Thank you, Steve Jobs. Thank you for the progress in thechnologies and your genious ideas that changed our everyday life. Thank you in the name of the hundreds of animals which lifes you saved. Thank you in the name of the millions of people you have been an example to. Thank you for all taht and more, if someone was great, it was you.

  • Claudia DeSantis says:

    Billions of people in the world, the vast majority “taking” from the planet, and fewer individuals contributing. Jobs greatly justified his existence, the world will miss him!

  • Cristina Cassinelli says:


  • Re says:

    thank you so much Steve.

  • Shirley Welch says:

    He was a vegetarian. He would not sell or promote a app that showed cruelty to animals. By doing these things he showed compassion to those who cannot speak for themselves.

  • Maria Rodriguez says:

    What a wonderful man, what a wonderful mind. Besides being an innovative genius who changed all of our lives forever he was a compassionate human being who will be remembered with love by the entire world.

  • Raquelwdc says:

    He was pescetarian. He ate fish. R.I.P. Steve Jobs.

  • Rex's Mom says:

    My daughter works for Apple. I have to let her read this blog.

  • Tetyana says:

    He was a genious ! We will remember you STEVE JOBS

  • Scott says:

    Does anyone know how long he had been a vegan? I’m just curious and it is not the easiest info to find.

  • ME says:

    Fish has been food for centuries and it’s going to continue being so for a lot more, they’re actually a very good source of omegas and proteins, anyways Steve rules but I don’t think he should be remembered for this kind of arguments

  • Alex says:

    but what about the iPad 2 leather covers?, why to unnecesarily compromise animal lives?, why to put animal products in a technological device?, there was NO need for that and I will never understand that, so, did he really cared about animals or his lifestyle was related to his personal health?

  • Carrie says:

    Very nice tribute. Finding Nemo is a legacy by itself!

  • Samantha says:

    Thank you PETA for a fitting tribute to a compassionate man.

  • Val says:

    My heart goes out to Steve and his family…he truly changed the way millions of people see animals everyday!

  • Lisa says:

    Very sad news, he was an inspiration for Adults and especialy for young people here in the UK who care about animals, my daughter who’s 15 told me about his death this morning, she said although he cofounded Apple he actually cared about animals and would not add apps involving abuse to animals, lets hope apple keep this up.

  • PinkPearlBunny says:

    I didn’t know that he was a vegetarian.. RIP, Steve Jobs.